KBS: The Advertising World

Entries from February 2006

Yahoo Tops Mobile Internet Use

February 13, 2006 · Leave a Comment

Yahoo tops the list of sites visited most via mobile web – grabbing 3 spots in the top 10 with their mail, maps, and search tools. Advertisers looking to reach the mobile audience might consider these results, and read the rest of the findings by the Telephia study.

Categories: Mobile · Yahoo

AOL and Yahoo to charge postage for bulk email

February 11, 2006 · Leave a Comment

America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment to messages from companies that pay from 1/4 of a cent to a penny each to have them delivered. The senders must promise to contact only people who have agreed to receive their messages, or risk being blocked entirely.
The Internet companies say that this will help them identify legitimate mail and cut down on junk e-mail, identity-theft scams and other scourges that plague users of their services. They also stand to earn millions of dollars a year from the system if it is widely adopted.
AOL and Yahoo will still accept e-mail from senders who have not paid, but the paid messages will be given special treatment. On AOL, for example, they will go straight to users’ main mailboxes, and will not have to pass the gantlet of spam filters that could divert them to a junk-mail folder or strip them of images and Web links. As is the case now, mail arriving from addresses that users have added to their AOL address books will not be treated as spam.
[via NYTimes]

Categories: eMail

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