Media site Adotas has a feature article discussing how relevancy between AdWords ads and site landing pages matters for your Quality Score. During the Google AdWords bidding process, your Quality Score helps you improve your ranking to do relevancy, which is a key ingredient in Google’s targeted ad business model. So if your looking for a way to save money in bidding, make sure you link your ads to a page that fits well.
Entries from October 2006
RSS Powered Advertising
October 2, 2006 · Leave a Comment
RSS, which has to this point mostly been used to retrieve information via news readers, is now being rolled out as a back-end to advertising. Here’s an example of a badge on Memeorandum, a blog conversation news site, that uses RSS to power it. Why is this a big deal for advertisers? Now advertisers don’t have to send assets aywhere, or require anyone else to do work when changing copy. They just change what’s being pushed out through their RSS feed, and it all gets taken care of instantly on the front end.
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