KBS: The Advertising World

Relevancy between AdWords ads and site landing pages matters

October 9, 2006 · 1 Comment

Media site Adotas has a feature article discussing how relevancy between AdWords ads and site landing pages matters for your Quality Score.  During the Google AdWords bidding process, your Quality Score helps you improve your ranking to do relevancy, which is a key ingredient in Google’s targeted ad business model.  So if your looking for a way to save money in bidding, make sure you link your ads to a page that fits well.

Categories: AdWords · Google

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