Using Google News Archives to Tell the Story of Your Brand

Here is an interesting way to see the timeline history of your brand.  Google News Archive Search lets you view a timeline history of the news about a particular topic.  By appending the parameters in the search string and choosing timeline view you can display a specific set of years to illustrate a story of your brand at a particular period of events.  You can display the trend of quantity of news about the subject, as well as organized captions commenting on each significant time period.