KBS: The Advertising World

Entries from July 2008

Mobile Web Browsing Statistics Now Available

July 8, 2008 · Leave a Comment

I am now linking to the Mobile Web Browsing Statistics report that Opera publishes about mobile web browsing habbits.  This report is based on anonymous data collected from their significant mobile web browsing market share via their mobile browser (You can find it in the Research Sources section).  Key take-aways form the altest report here:

Top Trends

Social networking stands supreme
Almost 40% of traffic worldwide is to social networks. In some countries, such as the United States, South Africa and Indonesia, the social Web accounts for more than 60% of the traffic.

One Web will triumph over WAP content
Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic. This share continues to decline as more consumers both use Opera Mini to access rich Web content and become more comfortable browsing the Web on their phones.

Categories: Mobile · statistics

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