RSS, which has to this point mostly been used to retrieve information via news readers, is now being rolled out as a back-end to advertising. Here’s an example of a badge on Memeorandum, a blog conversation news site, that uses RSS to power it. Why is this a big deal for advertisers? Now advertisers don’t have to send assets aywhere, or require anyone else to do work when changing copy. They just change what’s being pushed out through their RSS feed, and it all gets taken care of instantly on the front end.
Entries categorized as ‘ad tech’
Bio:
This marketing blog has been published by Kevin Skobac
View Kevin Skobac's profile
At this time, I am publishing my marketing insights as a contributing author at UsableClicks. UsableClicks is a joint effort to dive deeper into marketing for actionable results.
For questions or comments, write me: kskobac at yahoo dot com
My UsableClicks Posts- UPS Gets it Right With Valuable Content Marketing November 2, 2009
- Why Old Social Networks are Redefining Themselves for Success October 27, 2009
- Good Advertising is Content Part 2: Digg Content Ads October 13, 2009
- Good Advertising is Content August 18, 2009
- Learning Strategic Blogging From Chris Brogan July 22, 2009
