Relevancy between AdWords ads and site landing pages matters

Media site Adotas has a feature article discussing how relevancy between AdWords ads and site landing pages matters for your Quality Score.  During the Google AdWords bidding process, your Quality Score helps you improve your ranking to do relevancy, which is a key ingredient in Google’s targeted ad business model.  So if your looking for a way to save money in bidding, make sure you link your ads to a page that fits well.

Google to offer Cost Per Aquisition options

“Publishers will be paid when when their visitors perform specific
actions, like generating a lead or buying a product. The CPA (cost per
action) system was revealed today …The ads won’t compete wilth existing contextual ads – instead they’ll be rolled out on a new network, the Content Referral network.”
[via Mashable]

Google AdWords Competitive Ad Alert

If you are doing a Google AdWords campaign, and want to stay aprised of any new competition in the ad space, you can sign up for free alerts here. You will receive e-mail notification whenever new ads are detected for the keywords you list.

Google Ads Making Additions

Google has a few new additions to their advertising programs up their sleeves. They have begun contacting publishers about running rich media and interstitial ads along with their text and standard banner ads. They are also in beta with a desktop AdWords editor, as shown below: