Word-of-mouth measurement comes to Nielsen

Nielsen Buzzmetrics, the newly formed buzz-measurement system announced under the Nielsen Media Research umbrella, brings together former stand-alone companies Intelliseek and BuzzMetrics as part of the Nielsen family. Soon you will be able to measure “consumer-generated media and word of mouth” all in one place. Nielsen’s new suite is highlighted here: Nielsen BuzzMetrics
Also visit the Intelliseek site or the BuzzMetrics site.