Yahoo! Local goes after classifieds market

Yahoo! Local, the portal's local search and mapping site, will not infuse the results with a classifieds section. Businesses who want to make themselves stand out can pay monthly fees to have a listing at the top or bottom of a page that arrise when a relevant search is querried; flat fees are based on the popularity of the product category and the georgraphic location. As Google and Yahoo! local search becomes more popular, especially with the slow rolling out of mobile features, advertising through these means becomes more powerful. Additionally, this will be more pressure on the slow decline of newspaper and magazine classified ads. For pricing on this and other advertising opportunities, Yahoo! has a "small business" center.