Mobile Web Browsing Statistics Now Available

I am now linking to the Mobile Web Browsing Statistics report that Opera publishes about mobile web browsing habbits.  This report is based on anonymous data collected from their significant mobile web browsing market share via their mobile browser (You can find it in the Research Sources section).  Key take-aways form the altest report here:

Top Trends

Social networking stands supreme
Almost 40% of traffic worldwide is to social networks. In some countries, such as the United States, South Africa and Indonesia, the social Web accounts for more than 60% of the traffic.

One Web will triumph over WAP content
Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic. This share continues to decline as more consumers both use Opera Mini to access rich Web content and become more comfortable browsing the Web on their phones.

Yahoo Tops Mobile Internet Use

Yahoo tops the list of sites visited most via mobile web – grabbing 3 spots in the top 10 with their mail, maps, and search tools. Advertisers looking to reach the mobile audience might consider these results, and read the rest of the findings by the Telephia study.

Stephen King Utilizing Mobile Marketing Campaign

Stephen King has a full fledge mobile marketing campaign planned out for the release of his next book called "Cell".

“Looks like a company called Flytxt—a mobile marketing provider that has teamed up with book publisher Scribner—is planning an exclusive mobile tie-in with Stephen King’s latest book called Cell. Basically, you’ll get an SMS to join the Stephen King VIP Club on January 18, sent out via Yahoo!, that will also ask you to check out the website cellthebook.com. Once there, you’ll be asked again to join the Club. If you choose do so, on January 24 (publication day), you’ll receive a voice message from Stephen King himself, as well as weekly messages advertising trivia, sweepstakes, polls, and other Cell-related content. Also expect some premium content, like wallpapers and Stephen King talk-tones, which you’ll have to pay for. And best of all? You’ll also get a podcast where the author reads a monologue."

[via Gizmodo]