Media Tools

Listed below is a set of tools that can assist in your every day media functions, from research, to tracking, to building presentations.

Research (Nielsen site measurements alternatives):

• Compete (Reach, Engagement, Growth)

• Quantcast (Reach, Demographics, Site Stats)

• Google Insights for Search (Search volume patterns across regions, topics, time frames)
• Google Trends (Search Trends, Search Demographics)

• Alexa (Reach, Rank, Page Views)

• Facebook Lexicon (Facebook users “talking”)

Brand Tracking:

• Track RSS News feeds about your client via AOL AIM (FeedCrier)

Presentation tools:

• Web-based screenshot tool (WebShotsPro)

• Desktop video capture for demonstrations (Wink)