Search Tools

Here are some (un)official search tools to aid in search marketing:

• Google Search-Based Keyword Tool - Analyzes the site content, search behavior, and exhisting ads and creates a thorough list of keywords that could be used to drive traffic to a site (given a URL) 

• MSN AdLabs – Helps to see seasonality, search groups, and search progression (what search terms followed a specific search term)

 

• MSN Keyword Forecast – Learn about the impression count forecast and demographic predictions (age and gender) of your search terms

 

• MSN Search Funnel – Visualize and analyze your customers search behaviors by seeing the patterns of search terms following particular inquirers

• Google AdWords Alerts – free alert tracks changes in Google AdWords ads for any given keyword and sends you notification whenever new ads are detected

• Google AdWords Test Page – a test page to preview what your ads look like, including options to change your locations if search is geotargeted, without effecting your stats (no impressions generated etc)

• Google AdWords Desktop Editor – AdWords Editor is Google’s free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns. Benefits and features include:Navigate your account quickly and easily;Make bulk changes to keywords and ad text; Work offline, then upload your changes; Copy and paste keywords and ad text; Circulate proposed changes and get feedback

• HitTail Keyword Optimizer – HitTail is an application that analyzes natural search keywords that are driving to your website and makes recommendations on content that could be added to your site to improve natural search results. This may be valuable for site landing pages, as natural SEO

• WordTracker Keywords – WordTracker estimates the total daily searches for keywords and related terms by analyzing the search data from Dogpile and Metacrawler, two popular metasearch engines

• Keyword Discovery – Keyword research tool that generates the top 100 keywords based on a starting term, as well as identifies the market share held by individual engines for each keyword. Data is collected from a large number of search engines to provide a more accurate cross section of searches world wide