Russell Investments Global Corporate Social Strategy

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We were tasked with building a comprehensive corporate social media strategy for Russell Investments that would guide the company’s foray into social media marketing,  across all business divisions domestic and international.

Building the Strategy

We executed a comprehensive policy audit and held stakeholder interviews with representatives from business divisions globally, legal + regulatory, as well as Russell Investments customers such as financial advisors.

Our output defined a social noble purpose for the brand, and outlined a social voice and content strategy.  We designed the ideal social media ecosystem for the regulated business.

We established staffing and infrastructure needs, and defined corporate rolls & responsibilities.  We also built a social media best practices workbook and three-year phased rollout plan for the team.

Our work served as a roadmap and instruction for Russell Investments to launch its social media presence worldwide.

Additional images:

Sample diagram from corporate social strategy

Sample diagram from corporate social strategy

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Sample diagram from corporate social strategy

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About kskobac

Loving nyc, food, travel, web, tech

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