Smile Train: The Power of a Smile


SS+K launched a fully integrated marketing campaign and new logo + branding for Smile Train, the world’s largest cleft charity. Our “Power of a Smile” campaign tells the stories of Smile Train patients from their point-of-view and how their lives have been transformed by cleft repair surgery. The campaign includes television, digital, print and social engagement programs to generate awareness and drive donations.  The brand is also bolstered by a comprehensive social media content strategy that drives the emotional connection, participation, evangelism of the Smile Train support community on a daily basis.

A sample of the digital and social engagement efforts include:


“Smile Stories”, photojournalistic essays exploring the lives of people who’ve had cleft surgery


“Dreaming of Midnight”, an interactive video experience. Click to see the trailer video. 


“When You’re Smiling”, an interactive singing experience. Click to see the trailer video.


“Smile Powered Deeds”, a volunteer fundraising program 


“Amazon Smile”, a sponsored purchases program


“Smileygraphs”, an informative graphic series


About kskobac

Loving nyc, food, travel, web, tech

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