Kevin is SVP of Digital Strategy + Innovation at SS+K, a boutique marketing + communications agency. He helps brands strengthen their business and build relationships through by leveraging digital and social media and technology. He oversees digital strategy across SS+K’s portfolio of consumer, enterprise, and cause-oriented brands. Notable clients have included HBO, Amazon, Jet.com, Obama 2012, E*TRADE, The College Board, JCPenney and GE.
Kevin is co-founder of SS+K Labs, an incubator of innovative creative technologies for brands. Labs explores nascent mediums, platforms, and technologies, striving to create meaningful new products and services. Projects have included Moving Through Glass, a Google Glass application which augments the lives of persons living with Parkinson’s disease, and VineViewer, the world’s first Vine search engine, which was used over a million times.
Kevin served as a mentor at Coolhouse Labs, an early-stage startup accelerator founded in Harbor Springs, Michigan. There he helped new companies establish their go-to-market strategies, including product positioning, growth roadmap, and messaging.
Prior to SS+K, Kevin was at DraftFCB leading media strategy, planning, and buying for the Office of National Drug Control Policy’s “Above The Influence” campaign. He helped the government transition from a traditional media campaign to an innovative digital marketing effort, including the organization’s first use of social media, mobile marketing, and in-game advertising. Kevin also managed digital media for Fisher-Price and Patanese pharmaceuticals.
Before moving to New York, Kevin graduated Magna Cum Laude with a liberal arts degree from Brandeis University. While at Brandeis he formed a fraternity that grew from 4 to over 60 members, owns its own property, and has endowment and scholarship funds. He is an avid hiker, biker and climber, a long-time blogger, and a media & technology enthusiast.